Wiebke works as a Senior Strategist and Keynote speaker at Falcon.io. She builds together with her customer’s social media strategies, connects social media goals to company goals, and defines the right KPIs to measure success. She truly believes that companies are missing out on opportunities if they’re not monetizing their social media efforts. According to Wiebke, social media strikes the perfect balance between creative space and hardcore data analytics. In a nutshell, she can help you proving why social media is an essential part of every company’s marketing mix.